Write internal link texts that say where they lead

Prompt that replaces vague internal link texts with descriptive ones and finds duplicate link words. Paste it into an AI tool of your choice, which then improves the link texts.

Topic: SEO & website copy
Type: Prompt
Level: Beginner
Time: about 10 min

Results depend on the tool, the model and what you enter.

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PageWhich page?

LinksHow are the links set?

GoalWhat is the goal?

Your prompt

Improve the internal link texts on the following page.
Page: [Page]
Links: [Links]
Goal: [Goal]
Approach: 1. List every internal link with its current text and target page. 2. Mark texts that do not say where the link leads, such as "here", "more" or a bare address. 3. Propose a new link text of two to six words that describes the target page and fits the sentence. 4. Check that the same text does not point to different pages and that one page is not linked with identical words everywhere. 5. Mark links that can go because they lead to the same page twice or to unimportant pages. 6. Note links where the surrounding sentence needs to change.
Output: table with current text, target, new text and note.

Take particular care to make every link text say where it leads and avoid repeating the same words for different pages.

Before you answer, check: Are all instructions met? If key information is missing or a placeholder in square brackets is still in the text, ask instead of guessing. Mark assumptions as assumptions.

Improve the internal link texts on the following page.
Page: [Page]
Links: [Links]
Goal: [Goal]
Approach: 1. List every internal link with its current text and target page. 2. Mark texts that do not say where the link leads, such as "here", "more" or a bare address. 3. Propose a new link text of two to six words that describes the target page and fits the sentence. 4. Check that the same text does not point to different pages and that one page is not linked with identical words everywhere. 5. Mark links that can go because they lead to the same page twice or to unimportant pages. 6. Note links where the surrounding sentence needs to change.
Output: table with current text, target, new text and note.

Take particular care to make every link text say where it leads and avoid repeating the same words for different pages.

Before you answer, check: Are all instructions met? If key information is missing or a placeholder in square brackets is still in the text, ask instead of guessing. Mark assumptions as assumptions.

This is an instruction for an AI, not the result itself.

Where this prompt works

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How to use it

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Copy the finished prompt into an AI tool of your choice.
Read only the link texts of the page aloud in a row; if a stranger cannot tell where each one leads, the text needs work.

Why does this work?

Link texts tell people, screen readers and search engines what the target page is about. Vague texts waste that, and identical texts for different pages blur it.

Tips

Do not force the same keyword into every link; natural variations read better and look less manipulative.

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Write internal link texts that say where they lead

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