Ahrefs Prices, limits and access
SEO and AI marketing platform with backlink analysis, keyword research, site audit, and AI-prompt/brand-visibility tracking.
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At a Glance
Ahrefs is an AI tool for SEO & content optimisation (category: Content & SEO). Free access: Free plan. Paid from €27 (Starter). Documented: 19 plans with prices and limits.
- Category
- SEO & content optimisation
- Paid from
- €27 / month (Starter)
- Free Option
- Free plan
- Plans
- 19
- Sources
- 7 verified sources
Category: Content & SEO · SEO & content optimisation
Features
Ahrefs combines keyword and backlink research with technical site audits and tracking of brands in AI answers. You can investigate competitors' content, find problems on your own website and monitor specific search questions. Ahrefs Free is an ongoing free entry point for your verified websites, not a temporary trial.
Starter costs EUR 27 monthly in the euro view. Lite starts at EUR 119 on monthly billing or a displayed EUR 99 per month billed annually, with a EUR 1,190 annual invoice. Standard and Advanced increase data allowances; Enterprise adds larger teams and administration. Brand Radar indexes, larger prompt packages, content tools and project extras are offered separately.
- Ahrefs combines keyword and backlink research with technical site audits and tracking of brands in AI answers.
- Site Explorer and Site Audit for your verified websites
- Starter: 200 research credits per month
- Enterprise: From 3 users, SSO and audit log
- Content Kit: AI Content Helper: 250 documents per month
Prices and plans
United States
| Tier | Price | Period | What you get |
|---|---|---|---|
| Ahrefs Free | freeBilling period: monthly | month | Site Explorer and Site Audit for your verified websites AI Content Helper: 1 document per month |
| Starter | €27Billing period: monthly | month | 200 research credits per month Site Explorer, Keywords Explorer, Site Audit and Rank Tracker with separate limits Monthly renewal only; extra users and credits cannot be purchased under the Starter terms |
| Lite (monthly) | €119Billing period: monthly | month | 5 unverified projects; unlimited verified own projects 750 tracked keywords updated weekly 150 AI prompt checks per month 100,000 crawl credits per month 1 user; API and MCP with separate request limits 1,000 research credits per user per month |
| Lite (annual billing) | €99Annual invoice: 1,190 EURBilling period: yearly | month billed annually | 5 unverified projects; unlimited verified own projects 750 tracked keywords updated weekly 150 AI prompt checks per month 100,000 crawl credits per month 1 user; API and MCP with separate request limits 1,000 research credits per user per month |
| Standard (monthly) | €229Billing period: monthly | month | 20 unverified projects; unlimited verified own projects 2,000 tracked keywords updated weekly 300 AI prompt checks per month 500,000 crawl credits per month 1 user; API and MCP with separate request limits Unlimited research credits per user according to the provider; other allowances remain limited |
| Standard (annual billing) | €191Annual invoice: 2,290 EURBilling period: yearly | month billed annually | 20 unverified projects; unlimited verified own projects 2,000 tracked keywords updated weekly 300 AI prompt checks per month 500,000 crawl credits per month 1 user; API and MCP with separate request limits Unlimited research credits per user according to the provider; other allowances remain limited |
| Advanced (monthly) | €419Billing period: monthly | month | 50 unverified projects; unlimited verified own projects 5,000 tracked keywords updated weekly 600 AI prompt checks per month 1,500,000 crawl credits per month 1 user; API and MCP with separate request limits Unlimited research credits per user according to the provider; other allowances remain limited |
| Advanced (annual billing) | €349Annual invoice: 4,190 EURBilling period: yearly | month billed annually | 50 unverified projects; unlimited verified own projects 5,000 tracked keywords updated weekly 600 AI prompt checks per month 1,500,000 crawl credits per month 1 user; API and MCP with separate request limits Unlimited research credits per user according to the provider; other allowances remain limited |
| Enterprise | €1,394Billing period: yearly | month, annual commitment | From 3 users, SSO and audit log From 2,500 AI prompt checks per month Higher data and API limits by agreement |
| Brand Radar AI Index | €179Starting price. Separate extra, not automatically included in the platform subscriptionBilling period: monthly | month | Access to one selected AI index |
| Brand Radar All AI Indexes | $699Separate extra, not automatically included in the platform subscriptionBilling period: monthly | month | Access to all offered AI indexes 2,500 prompt checks per month included |
| Custom Prompts Basic | €46.7Separate extra, not automatically included in the platform subscriptionBilling period: monthly | month | 2,500 prompt checks per month Overage per check: 0.0187 EUR |
| Custom Prompts Growth | €93Separate extra, not automatically included in the platform subscriptionBilling period: monthly | month | 7,000 prompt checks per month Overage per check: 0.0140 EUR |
| Custom Prompts Scale | €234Separate extra, not automatically included in the platform subscriptionBilling period: monthly | month | 25,000 prompt checks per month Overage per check: 0.0093 EUR |
| AI Content Helper | €89Separate extra, not automatically included in the platform subscriptionBilling period: monthly | month | AI Content Helper: 50 documents per month |
| Content Kit | €279Separate extra, not automatically included in the platform subscriptionBilling period: monthly | month | AI Content Helper: 250 documents per month AI Content Grader |
| Report Builder | €89Separate extra, not automatically included in the platform subscriptionBilling period: monthly | month | 50 reports and 500 widgets Scheduled reports |
| Project Boost Pro | €18.7Separate extra, not automatically included in the platform subscriptionBilling period: monthly | project/month | Ask AI in Site Audit and IndexNow Always-on site audit at 10 pages per minute AI detection for 1,000 URLs per crawl |
| Project Boost Max | €180Separate extra, not automatically included in the platform subscriptionBilling period: monthly | project/month | Patches, Batch AI in Site Audit and IndexNow Always-on site audit at 30 pages per minute AI detection without a fixed URL cap according to the provider |
Prices as stated by the provider, usually plus statutory VAT. The final price depends on your country and is shown by the provider.
Prices last checked: 2026-10-09
What does Ahrefs cost?
Subscription
- Starter 27 EUR /month
- Custom Prompts Basic 46.70 EUR /month
- AI Content Helper 89 EUR /month
- Starter 29 USD /month
- Brand Radar All AI Indexes 699 USD /month
- Custom Prompts Basic 46.70 EUR /month
- Starter 27 EUR /month
- Custom Prompts Basic 46.70 EUR /month
- AI Content Helper 89 EUR /month
All details without guarantee. The provider states the binding price including taxes. All 19 plans in the price table
Independent price alert from AI Compare Ninja
Limits
- Research credits, crawl credits, API units and prompt checks are separate allowances.
- The number of questions you can monitor depends on platform, location and frequency; the Brand Radar page says Claude uses 8 checks per update.
- Additional users and enabled overages can trigger automatic charges.
- Purchased PAYG data lasts for 3 billing months including the purchase month.
- The current privacy policy names cross-border transfers and training of its own ML models as a processing purpose, not a blanket US-only storage location.
How we compare
We compare free access, paid entry, plan limits, features and the listed official sources. Unsourced figures stay marked as not published.
Only confirmed entries appear in the catalog. Prices, plans and limits come from listed official vendor pages. Missing figures stay marked as not published. Search results are ordered by Task match by default; category and task lists are alphabetical. Both can be switched to Free access first; neither is a quality ranking. The vendor page always wins.
Edited and checked by the AI Compare Ninja team
Sources
All details regarding plans, limits, and features are based on official vendor documentation and the primary sources verified below.
- ahrefs.com/pricing
- ahrefs.com/free
- ahrefs.com/legal/privacy-policy
- ahrefs.com/blog/starter-plan
- ahrefs.com/brand-radar
- help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it
- ahrefs.com/ai-content-helper
FAQ
Is Ahrefs available for free?
Yes. A permanently free plan is published, not a time-limited trial.
Where is the vendor of Ahrefs based?
Ahrefs Pte. Ltd. is based in Singapore. Regardless of that location, data processing and privacy terms are governed by the vendor's own contract.
Is paying annually worth it for Ahrefs?
On the Lite plan, paying monthly costs €119, and paying annually costs €99 per month. That is 17 percent less in exchange for a yearly commitment.
How is Ahrefs billed?
The euro prices show monthly billing, the annual display price and the actual annual invoice. Enterprise requires an annual commitment. Standalone offers and add-on packages cost extra.
What is “Ahrefs Pte. Ltd.” on my bank or card statement?
According to our catalog data, Ahrefs Pte. Ltd. is the company behind Ahrefs, so a charge under this name may come from a subscription or purchase at Ahrefs. The exact wording on a bank or card statement is set by the vendor and its payment provider; it can differ and is not recorded here. The invoices in your Ahrefs account help to match the charge; for an unknown charge, contact your bank.
How much does Ahrefs cost?
The cheapest paid plan of Ahrefs is Starter at €27. 19 plans are documented in total, each with its price and limits.
Is Ahrefs currently available?
Ahrefs is active.
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Ahrefs and related names are trademarks or identifiers of their respective owners (Ahrefs Pte. Ltd.). They are named solely for descriptive purposes in an independent comparison. AI Compare Ninja has no business relationship, partnership or affiliation with Ahrefs Pte. Ltd.