Handle out-of-stock and discontinued product pages
Template that decides for out-of-stock and discontinued product pages: keep, redirect or remove. Paste it into an AI tool of your choice, which then sorts out the product pages.
- Topic
- SEO & website copy
- Type
- Template
- Level
- Intermediate
- Time
- about 10 min
Results depend on the tool, the model and what you enter.
Result preview
Example: written by our editors, not real AI output.
| Case | Example | Handling | | briefly sold out | rain jacket M | page stays, note "back in about 2 weeks", alert, 3 alternatives | | seasonal | garden lounger | page stays, note on next season | | discontinued, successor | cordless drill X2 | 301 to X3 | | discontinued, no successor, 14 links | coffee grinder Classic | info page with manual and spare parts | | discontinued, no successor, hardly any visits | autumn mug | 410 | Checklist: remove from sitemap and feed, update internal links
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- fashion with changing collections
- spare parts and accessories
- furniture with long delivery times
- food with seasonal products
- electronics with successor models
- briefly unavailable
- seasonal product returns next year
- discontinued with a successor
- discontinued without a successor
- still unclear
- list of product URLs with stock status
- visits per page
- list of external links
- list of successor products
- none of these
Your prompt
You have edited the prompt. Changes in the fields above no longer overwrite it.
This is an instruction for an AI, not the result itself.
Where this prompt works
These AI tools are a good fit for this prompt:
- SE Ranking Trial Website*. Advertisement* Advertising link: we receive a commission if you subscribe or purchase. (opens in a new tab)
- Ahrefs Free planfrom €27
- ChatGPT Free planfrom 8 USD per month
- Claude Free plan
- Gemini Free plan
- Microsoft Copilot Free plan
Advertisement: Links marked * are advertising links. If a subscription or purchase comes about through one, we receive a commission.
How to use it
- Fill in the fields or tap a suggestion. Leave out names, addresses and other personal data.
- Copy the finished prompt into an AI tool of your choice.
- After the change, open one URL per case and check the status code, the redirect target and whether the page is still in the sitemap.
Why does this work?
Many shops simply delete discontinued products or redirect everything to the home page. Both annoy visitors, and search engines often treat blanket redirects to the home page like a missing page.
Tips
- Only redirect to products that are truly equivalent. Presenting a different product as a successor when it is not one can mislead customers.