Make a pricing page clear and honest

Prompt that checks a pricing page for clear plans, complete costs and understandable terms and suggests new text. Paste it into an AI tool of your choice, which then reviews the pricing page.

Topic: Audience & strategy
Type: Prompt
Level: Intermediate
Time: about 10 min

Results depend on the tool, the model and what you enter.

Result preview

Example: written by our editors, not real AI output.

Biggest hurdles: 1. The "Pro" and "Business" plans differ in only one line, visible only after expanding. Suggestion: "Business: like Pro, plus several locations and a dedicated contact person." 2. Annual billing is shown as a monthly price, the total only at checkout. Suggestion: "€29 per month, billed annually: €348". 3. "Seats" is unclear for the target group. Suggestion: "user accounts". Open question for legal review: is the note on taxes sufficient for private customers?

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OfferWhat do you sell?

Target groupWho decides on the purchase?

Pricing pagePaste the text of the pricing page

Your prompt

Review our pricing page from the point of view of someone who has not decided yet.
Offer: [Offer]
Target group: [Target group]
Text of the pricing page with all plans:
<pricing-page>
[Pricing page]
</pricing-page>
Approach: 1. Summarise in one sentence what each plan is for and for whom; if the page does not say so, point it out. 2. Check whether total costs, term, billing method, taxes and extra costs appear where someone makes the decision. 3. Name terms that only make sense internally. 4. Check whether the differences between plans can be seen in five lines at most. 5. Suggest new text for the three biggest hurdles. Rules: no artificial scarcity, no countdown tricks, no hidden costs; mark legal questions about price display as open questions instead of answering them.

Take particular care to make all costs visible where people decide and avoid pressure tactics.

Before you answer, check: Are all instructions met? If key information is missing or a placeholder in square brackets is still in the text, ask instead of guessing. Mark assumptions as assumptions.

Review our pricing page from the point of view of someone who has not decided yet.
Offer: [Offer]
Target group: [Target group]
Text of the pricing page with all plans:
<pricing-page>
[Pricing page]
</pricing-page>
Approach: 1. Summarise in one sentence what each plan is for and for whom; if the page does not say so, point it out. 2. Check whether total costs, term, billing method, taxes and extra costs appear where someone makes the decision. 3. Name terms that only make sense internally. 4. Check whether the differences between plans can be seen in five lines at most. 5. Suggest new text for the three biggest hurdles. Rules: no artificial scarcity, no countdown tricks, no hidden costs; mark legal questions about price display as open questions instead of answering them.

Take particular care to make all costs visible where people decide and avoid pressure tactics.

Before you answer, check: Are all instructions met? If key information is missing or a placeholder in square brackets is still in the text, ask instead of guessing. Mark assumptions as assumptions.

This is an instruction for an AI, not the result itself.

Where this prompt works

These AI tools are a good fit for this prompt:

How to use it

Fill in the fields or tap a suggestion. Leave out names, addresses and other personal data.
Copy the finished prompt into an AI tool of your choice.
Have the changed price details checked legally before publishing, especially for offers to private customers.

Why does this work?

People who see all costs and conditions where they decide buy with fewer questions and cancel less often out of disappointment. Clear rules against pressure tactics protect trust.

Tips

For offers to private customers, prices should usually be shown as final prices including taxes; if in doubt, get legal advice.

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Make a pricing page clear and honest

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