Find content gaps compared with other websites

Prompt that compares your topics with other websites and audience questions and ranks missing topics by value. Paste it into an AI tool of your choice, which then finds the content gaps.

Topic: SEO & website copy
Type: Prompt
Level: Intermediate
Time: about 10 min

Results depend on the tool, the model and what you enter.

Result preview

Example: written by our editors, not real AI output.

Topic groups: 14 Missing on our site 1. Storing receipts digitally: high value, medium effort → guide with a checklist from our support 2. Small business tax rules explained simply: high value → only with expert review, otherwise leave out 3. Moving from spreadsheets to accounting software: high value, low effort → how-to with our import steps Only mentioned in passing 4. Writing invoices: own section "Required details at a glance" on the existing page 5. Travel costs: addition on the expenses page Not a fit: tax tips for employees (not our audience).

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OfferWhat do you offer, and to whom?

TopicsList your existing pages or topics

ComparisonPaste topics of other websites and questions from customer conversations

Your prompt

Find content gaps on our website.
Our offer and audience: [Offer]
Our existing topics:
<topics>
[Topics]
</topics>
Topics of other websites and audience questions:
<comparison>
[Comparison]
</comparison>
Approach: 1. Merge both lists into topic groups so that similar pages do not count more than once. 2. Mark each group: well covered by us, only mentioned in passing, or missing. 3. Check missing topics for fit: does the topic help our audience with a decision that our offer belongs to? 4. Rank the gaps by value, effort and the knowledge we already have, and name the five most important. 5. Suggest a format for each gap, such as a guide, comparison, checklist or an addition to an existing page, and what we can contribute from our own experience. Rules: Do not take over texts or outlines from other websites, only topics; do not invent search volumes.

Take particular care to compare only topics, never other sites’ texts, and judge every gap by its fit with your own offer.

Before you answer, check: Are all instructions met? If key information is missing or a placeholder in square brackets is still in the text, ask instead of guessing. Mark assumptions as assumptions.

Find content gaps on our website.
Our offer and audience: [Offer]
Our existing topics:
<topics>
[Topics]
</topics>
Topics of other websites and audience questions:
<comparison>
[Comparison]
</comparison>
Approach: 1. Merge both lists into topic groups so that similar pages do not count more than once. 2. Mark each group: well covered by us, only mentioned in passing, or missing. 3. Check missing topics for fit: does the topic help our audience with a decision that our offer belongs to? 4. Rank the gaps by value, effort and the knowledge we already have, and name the five most important. 5. Suggest a format for each gap, such as a guide, comparison, checklist or an addition to an existing page, and what we can contribute from our own experience. Rules: Do not take over texts or outlines from other websites, only topics; do not invent search volumes.

Take particular care to compare only topics, never other sites’ texts, and judge every gap by its fit with your own offer.

Before you answer, check: Are all instructions met? If key information is missing or a placeholder in square brackets is still in the text, ask instead of guessing. Mark assumptions as assumptions.

This is an instruction for an AI, not the result itself.

Where this prompt works

These AI tools are a good fit for this prompt:

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How to use it

Fill in the fields or tap a suggestion. Leave out names, addresses and other personal data.
Copy the finished prompt into an AI tool of your choice.
Check the five most important gaps against real search data and questions from customer conversations before you plan them.

Why does this work?

Groups instead of single pages make the comparison fair. The fit question prevents content that brings visits but has nothing to do with your offer.

Tips

Often the best fix is not a new page but a missing section on a page that already ranks well.

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Find content gaps compared with other websites

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