Consistent UTM naming for campaign links
Prompt for a consistent UTM naming rule and finished campaign links per channel. Paste it into an AI tool of your choice, which then creates the rule and links.
Results depend on the tool, the model and what you enter.
Result preview
Example: written by our editors, not real AI output.
Rule: lowercase only, hyphens, values from the list. utm_source · newsletter, instagram, linkedin utm_medium · email, social, paid-social utm_campaign · spring-offer utm_content · header-button, story-1 https://www.example.com/offer?utm_source=newsletter&utm_medium=email&utm_campaign=spring-offer&utm_content=header-button Typical mistakes: mixing "Newsletter" and "newsletter"; spaces in names; UTM links on your own home page.
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- newsletter, Instagram, LinkedIn
- search ads and partner sites
- flyer with QR code
- podcast show notes
- email signature and trade fair
- spring offer
- launch of model S
- data protection webinar
- Black Week
- win back inactive customers
- https://www.example.com/offer
- https://www.example.com/webinar
- https://shop.example.com/new
- https://www.example.com/contact
- https://www.example.com/
Your prompt
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This is an instruction for an AI, not the result itself.
Where this prompt works
These AI tools are a good fit for this prompt:
How to use it
- Fill in the fields or tap a suggestion. Leave out names, addresses and other personal data.
- Copy the finished prompt into an AI tool of your choice.
- Store the word list in one place everyone can access and use it for every new campaign.
Why does this work?
Consistent lowercase and fixed values stop the same source from appearing several times in reports.
Tips
- Do not use UTM parameters on internal links within your own website; they overwrite where the visit really came from.