Luma Prices, limits and access
Generate images and videos with Luma and third-party models.
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At a Glance
Luma is an AI tool for Video generation (category: Media & Video). Free access: Free plan. 4 plans available (Free, Plus, Pro, Ultra).
- Category
- Video generation
- Paid from
- $30 / $300 / $25 / Month/year (Plus)
- Free Option
- Free plan
- Plans
- 4 plans available (Free, Plus, Pro, Ultra)
- Sources
- 4 verified sources
Category: Media & Video · Video generation
Features
Luma bundles generative image, video, and audio models. The vendor identifies Ray3.2 and UNI-1.1 as its current video and image/multimodal models, and the offering also integrates selected third-party models.
Plus costs $30 per month or $300 yearly, Pro $90 or $900, and Ultra $300 or $3,000. The plan page publishes prices and model-dependent credit costs, but not a fixed monthly credit allowance for each plan.
- Current Ray3.2 video model and UNI-1.1 image/multimodal model
- Luma and third-party models for image, video, and audio in the subscription offering
- Plus, Pro, and Ultra monthly or annually; Team and Enterprise on request
Prices and plans
US prices only
| Tier | Price | Period | What you get |
|---|---|---|---|
| Free | freeBilling period: monthly | Month | The Learning Hub describes a free entry, but the current main pricing page gives no fixed allowance limited generation for personal projects according to the Learning Hub the current model and plan scope is on the pricing page |
| Plus | $30 / $300 / $25Billing period: monthly or yearly | Month/year | Commercial use Luma and third-party image and video models Edit access for guest collaborators Ray3.2: 20 credits/5s draft, 100 credits/5s 720p, 400 credits/5s 1080p |
| Pro | $90 / $900 / $75Billing period: monthly or yearly | Month/year | Everything in Plus 4× usage with Luma Agents |
| Ultra | $300 / $3,000 / $250Billing period: monthly or yearly | Month/year | Everything in Pro 15× usage with Luma Agents |
| Team / Enterprise | contact sales | Custom | Team: member management, projects, usage analytics, shared team credits, and SSO Enterprise: adds enterprise commitments, training, and custom fine-tuning |
Prices as stated by the provider, usually plus statutory VAT. The final price depends on your country and is shown by the provider.
Prices last checked: 2026-10-09
Independent price alert from AI Compare Ninja
Limits
- Luma bills generations through credits that depend on the model and action.
- The current plan page does not state a fixed monthly credit allowance for Plus, Pro, or Ultra.
- Annual billing is $300, $900, and $3,000; according to the Learning Hub, unused monthly credits do not roll over.
- Separately bought top-ups remain valid for twelve months according to the Learning Hub.
Prompts for Luma
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How we compare
We compare free access, paid entry, plan limits, features and the listed official sources. Unsourced figures stay marked as not published.
Only confirmed entries appear in the catalog. Prices, plans and limits come from listed official vendor pages. Missing figures stay marked as not published. Search results are ordered by Task match by default; category and task lists are alphabetical. Both can be switched to Free access first; neither is a quality ranking. The vendor page always wins.
Edited and checked by the AI Compare Ninja team
Sources
All details regarding plans, limits, and features are based on official vendor documentation and the primary sources verified below.
- lumalabs.ai/pricing
- lumalabs.ai/llm-info
- lumalabs.ai/learning-hub/dream-machine-credit-system
- lumalabs.ai/learning-hub/payments-subscriptions
FAQ
Is Luma available for free?
Yes. A permanently free plan is published, not a time-limited trial. The Learning Hub describes a free entry with limited personal-project use. The current main pricing page gives no fixed allowance.
Where is the vendor of Luma based?
Luma AI, Inc. is based in the USA. Regardless of that location, data processing and privacy terms are governed by the vendor's own contract.
How is Luma billed?
The current pricing page lists Plus at $30, Pro at $90 and Ultra at $300 per month. With annual billing, $300, $900 and $3,000 respectively are charged. Credit costs are given per model and action, but there are no fixed monthly credit amounts on the plan cards. Prices are in US dollars; there is no EUR or CHF price.
What is “Luma AI, Inc.” on my bank or card statement?
According to our catalog data, Luma AI, Inc. is the company behind Luma, so a charge under this name may come from a subscription or purchase at Luma. The exact wording on a bank or card statement is set by the vendor and its payment provider; it can differ and is not recorded here. The invoices in your Luma account help to match the charge; for an unknown charge, contact your bank.
What plans does Luma offer?
4 plans available (Free, Plus, Pro, Ultra).
Is Luma currently available?
Luma is active.
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Luma and related names are trademarks or identifiers of their respective owners (Luma AI, Inc.). They are named solely for descriptive purposes in an independent comparison. AI Compare Ninja has no business relationship, partnership or affiliation with Luma AI, Inc.