Skills for Marketing, page 3 55 Skills
Social media, SEO, newsletters, ads and positioning. Narrow down by sub-area, job, tool and level.
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Check hreflang conflicts
Checks language and region annotations for missing return links, bad codes and chains that confuse crawlers.
Check structured data for gaps
Compares core URLs with JSON-LD and finds missing types, required fields and contradictions with visible text.
Find near-duplicates in templates
Finds template or parameter pages with almost the same content that unnecessarily split crawl and index.
Check title tags for duplicates
Clusters exact and near-duplicate title tags and proposes distinct rewrites aligned with H1 intent.
Check rotting outbound links
Finds outbound links that 404, redirect oddly or point to outdated targets that hurt trust and crawl signals.
Check crawl budget waste
Clusters low-value URL patterns that consume crawl hits and proposes fixes that protect money pages.
Find thin URLs in the crawl
Finds thin or near-empty URLs that attract crawl hits without offering distinct useful content.
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