Skills for Marketing, page 2 55 Skills
Social media, SEO, newsletters, ads and positioning. Narrow down by sub-area, job, tool and level.
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Turn 404 errors into redirects and fixes
Analyses requested addresses that were not found, separates real visitors from bots and suggests a redirect.
Check an XML sitemap for errors
Finds URLs in an XML sitemap that do not belong there and important pages that are missing, such as redirects or noindex pages.
Re-engage or remove inactive newsletter subscribers
Plans a short, friendly re-engagement for long-inactive subscribers and decides who is removed afterwards.
Check robots.txt
Checks a website's robots.txt for whether it accidentally blocks important pages, images or scripts and whether the rules do what they are meant to.
Check a signup form
Checks a signup form for newsletters or accounts for unnecessary fields, unclear promises, missing consent texts and obstacles on mobile.
Check whether content arrives without JavaScript
Compares a page's delivered source with what appears in the browser and shows which texts, links and details search engines only see after scripts run.
Check a cookie banner
Checks a cookie and consent banner for whether rejecting is as easy as accepting.
Check breadcrumb navigation
Checks a website's breadcrumb navigation for logical paths, working links and structured data that matches the visible navigation.
Check social media profiles
Checks a company's social media profiles for a consistent name, a clear description, working links and current contact details.
Check a page's heading structure
Checks whether a page has one main heading, a logical order of headings and headings that describe the content below them.
Find pages without internal links
Compares the sitemap with internal links and finds pages that no other page links to, plus pages that are only reachable via search.
Find redirect chains and loops
Finds redirects that pass through several steps or go in circles, plus internal links that still point to redirected addresses.
Find images that slow down pages
Finds images that are much larger than shown, use old formats or load before they are needed, and proposes size, format and loading settings.
Find pages accidentally excluded from search
Finds important pages that are blocked by noindex, robots rules, wrong canonical tags or login walls and proposes corrections.
Find insecure content on HTTPS pages
Finds images, scripts, fonts, forms and embeds that load over plain HTTP on secure pages and proposes secure sources.
Find duplicate page titles
Finds pages that share the same title or description, groups them by cause and proposes distinct titles or merges.
Unify URL variants
Finds pages that can be reached under several spellings of their address, such as with and without a slash, www or capital letters.
Check lazy-loaded content for findability
Checks whether text, images, product lists and links that only load on scroll or click are visible to search engines.
Check link attributes for ads and user links
Checks whether paid links, affiliate links and links in comments or reviews carry the right attributes such as sponsored, nofollow or ugc.
Check tag and archive pages for thin content
Checks automatically generated tag, author, date and archive pages for whether they offer value of their own or are just lists with one or two posts, and suggests which stay, are merged or are removed from the index.
Check click depth of important pages
Checks how many clicks important product, category and guide pages are from the home page, and proposes internal links so nothing important is reachable only through long click paths or pagination.
Check faceted URLs in the index
Checks URLs created by filters and facets for whether they are indexed even though they offer little content of their own or inflate crawl load.
Check tracking parameters for URL variants
Finds campaign and tracking parameters that make the same content appear under many URLs, and proposes canonical targets or parameter lists for search.
Reconcile sitemap and index
Compares sitemap URLs with crawl and index and finds broken entries as well as missing core pages.
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