Skills for Marketing 10 Skills

• SEO brief for a blog post

  Creates a clear brief with search intent, outline, questions and title ideas for an article.

  SEO & content · Advanced

• Social media post for several channels

  Turns one message into fitting posts for LinkedIn, Instagram and X, each in the right format.

  Social media · Beginner

• Article draft from a brief

  Writes a first article draft from an SEO brief, with a clear structure and the answer up front.

  SEO & content · Beginner

• Content plan from a topic

  Turns a topic or occasion into a plan with post ideas, channels and dates.

  Social media · Beginner

• Article from an interview or podcast

  Turns a transcript into a structured article draft in which quotes stay verbatim and every statement is attributed.

  SEO & content · Advanced

• Shot list for product photos

  Plans views, backgrounds, details and formats for a shop's product images, with a check against the marketplace's current image rules.

  Shop & products · Beginner

• SEO title and meta description

  Writes several title and description variants from page text and keyword that match the page and are not cut off in search.

  SEO & content · Beginner

• Refresh an existing article

  Compares an older article with current notes and search intent and lists outdated statements, missing subtopics and useful internal links.

  SEO & content · Advanced

• Newsletter issue from notes

  Turns links, notes and news into an issue with subject line variants, an opener, short sections and one clear next step.

  Newsletter · Beginner

• Group keywords into topic clusters

  Groups a keyword list by search intent, assigns each cluster a target page and shows duplicate page topics.

  SEO & content · Advanced