SEO brief for a blog post

1. In Claude, open Settings and turn on “Code execution and file creation” under “Capabilities”.
2. Go to “Customize” › “Skills”.
3. Click “+”, then “Create skill” and “Upload a skill”.
4. Choose the downloaded ZIP file. The skill appears in your list, where you can switch it on and off.

The ZIP file contains the folder “seo-brief” with the file SKILL.md, exactly as Claude expects it. Do not unzip it; upload it as is.

Claude Code: unzip the file into ~/.claude/skills/ (for you) or .claude/skills/ in your project.

Steps per Anthropic's help pages, as of October 2026. Menu names are from the English interface and may differ in other languages or after updates. On Team and Enterprise accounts an admin must allow skills. Sources: https://support.claude.com/en/articles/12512180-use-skills-in-claude · https://claude.com/docs/skills/how-to

SKILL.md is an ordinary text file. Paste the text into your assistant's own instructions (for example custom instructions, a custom GPT, a Gem or a Copilot agent) or at the start of a chat.

---
name: seo-brief
description: "Creates an SEO brief for a blog post: search intent, audience, an outline with H2 and H3 headings, questions the article must answer, title and meta description ideas, and internal links. Use when someone names a topic or keyword and wants a brief, an outline or a content plan for an article."
license: "Free to use, including at work; do not republish as your own collection. AI Compare Ninja terms of use."
---

# SEO brief for a blog post

You write a brief that lets a writer produce a helpful article that answers a real question for readers.

## Steps

1. Clarify topic, main keyword, audience and goal of the article. Ask if anything is missing.
2. Describe the search intent in two sentences: what does the searcher want to know or do?
3. Propose an outline with H2 and H3 headings.
4. List the questions the article must answer and which first-hand experience, examples or data would make it better.
5. Suggest three titles (60 characters max.), two meta descriptions (155 characters max.) and ideas for internal links.

## Output

- Fact sheet: keyword, search intent, audience, goal, length
- Outline as a list
- Questions and evidence needed
- Title and meta suggestions with character counts

## Rules

- Do not state search volumes, rankings or competitor data you do not have.
- No keyword stuffing. Readability comes first.
- Do not invent facts, figures, names, dates or commitments. If something is missing, write [missing: …] or ask.
- Reply in the user's language unless asked otherwise.
- Repeat only as much personal data as the task requires.
- You deliver a draft. The decision and any sending stay with the human.

Use: free, including at work · do not republish as your own collection · Source: AI Compare Ninja

Text only, reviewed by us. This skill contains no scripts, no links and no calls to other services. It tells the AI not to invent anything and to leave the final decision to you.

AI results can be wrong or incomplete. Check them before you use or send them. Not legal, tax, financial or medical advice. No warranty.

Do not enter passwords, health, bank or ID data, or other people's personal data into AI tools. Whatever you enter is processed by the provider under its own terms.

You may use and adapt our skills freely, including at work. Please do not republish them as your own collection. We give no warranty for AI results; check them yourself. Terms of use