Loops for Marketing, page 4 81 Loops
Social media, SEO, newsletters, ads and positioning. Narrow down by sub-area, job, tool and level.
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Review crawl server errors weekly
Checks server logs and crawl reports every week for 5xx errors, timeouts and blocks that hit search crawlers.
Check fading search visibility monthly
Checks search performance every month for pages that lost visits, rankings or impressions and groups them by cause.
Review layout shift weekly
Checks key pages every week for elements that appear late or change size and push visible content.
Check branded search share monthly
Splits last month's search traffic into branded and non-branded queries and explains which part changed.
Check email sender authentication monthly
Checks every month whether all services sending in your name still pass sender checks, and flags new or failing sources.
Check email list hygiene monthly
Reviews bounces, complaints and inactivity of a mailing list once a month and proposes removals and pauses.
Check link previews before publishing
Checks every new or changed page before publishing for its own title, its own description and a reachable preview image.
Check the unsubscribe path before a send
Checks before a large send or a new template whether the unsubscribe link is visible, works without login and is honoured by every sending tool.
Check zero-result queries weekly
Checks once a week the top zero-result search queries, groups them by intent and proposes fixes.
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