Loops for Marketing, page 2 53 Loops
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Review customer satisfaction every quarter
Once a quarter, analyses satisfaction scores and comments, checks whether changes are more than chance and names the main themes.
Check the signup form every month
Once a month, checks the newsletter signup form: fields, consent text, confirmation email and a test signup.
Check charts before sending a report
Before every report is sent, checks all charts for misleading axes, missing sources and key messages the numbers do not support.
Check rendering after a template change
After every change to page templates, checks whether important pages still deliver their content without JavaScript.
Check the cookie banner quarterly
Once a quarter checks the cookie banner: choices, texts, services loaded before a choice and withdrawal of consent.
Monthly breadcrumb check
Once a month, checks breadcrumb paths and their structured data on key pages and reports differences.
Quarterly social media profile check
Once a quarter, checks all company profiles on social networks for consistent details, working links and current contact data.
Find pages without internal links monthly
Compares the sitemap with internal links once a month and lists pages that no other page links to.
Check headings on new pages
Checks the heading structure of every new page before publishing and suggests a corrected outline.
Find redirect chains monthly
Follows all redirects once a month, finds chains and loops and lists internal links that still point to old addresses.
Check image sizes on new pages
Checks the images of every new page before publishing for file size, displayed size, format and loading.
Check indexing rules before release
Checks robots rules, noindex tags and canonical tags of key pages before each release and reports unintended exclusions.
Find insecure content monthly
Searches all pages once a month for images, scripts, embeds and forms that load over plain HTTP.
Find duplicate page titles monthly
Searches all pages once a month for identical titles and descriptions and proposes distinct versions for the important ones.
Check URL variants before release
Checks before each release whether key pages still redirect all address variants to one main version.
Check lazy-loaded content before release
Checks before every release whether important lists and images are reachable without scrolling or clicking and the hero image is not lazy-loaded.
Review link attributes monthly
Checks all outgoing links once a month to see whether paid and user-generated links are labelled correctly.
Review archive pages monthly
Once a month checks new tag and archive pages for thin content and duplicates and suggests what to expand, merge or remove from the index.
Check click depth before release
Before every release that changes navigation or templates, checks whether important pages slip deeper or become reachable only through pagination.
Review faceted URLs monthly
Once a month checks new filter and facet URLs in crawl and index and proposes what stays landable, gets noindex or is not crawled.
Check tracking parameters before release
Before releases with new campaign or tracking parameters, checks whether variants could be indexed and whether canonical references strip parameters.
Review sitemap gaps monthly
Once a month checks the sitemap against crawl and index and proposes what to repair, remove or add.
Check hreflang before release
Before releases with new locales or URL patterns, checks that hreflang clusters return-link and codes are valid.
Review JSON-LD coverage monthly
Once a month checks core URLs for missing or contradictory JSON-LD versus visible content.
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