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What is AI watermark?

Also called: Invisible watermark

An AI watermark is an invisible mark in images, text, audio or video that shows the content was generated with AI.

Example

A checking tool finds a hidden signal in a photo and reports “likely AI-generated”.

For pros

A well-known example is SynthID from Google DeepMind. Related, but not a watermark in the strict sense, are signed provenance details under C2PA (Content Credentials). Watermarks can be weakened by editing; a missing watermark does not prove content is real. The EU AI Act requires providers of generative AI to mark outputs in a machine-readable way (Art. 50).

Related prompts, skills, agents and tools

Sources: AI Act Service Desk, Art. 50, deepmind.google, EUR-Lex (EU) 2024/1689, c2pa.org, Wikipedia · Checked on 19 October 2026

Written by AI Compare Ninja with AI assistance and edited by us. Every explanation is our own text.