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What is Deepfake?

Also called: Synthetic media

A deepfake is an AI-made or AI-altered image, video or audio that looks real and makes a person say or do something that never happened.

Example

A fake video shows a politician giving a speech she never gave.

For pros

Detection tools are unreliable. Provenance data such as Content Credentials and healthy scepticism help more. The EU AI Act sets labeling duties for deepfakes.

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Sources: EUR-Lex (EU) 2024/1689, Wikipedia · Checked on 19 October 2026

Written by AI Compare Ninja with AI assistance and edited by us. Every explanation is our own text.