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Check branded search share Skill (SKILL.md)

  • monthly search reports
  • judging content and ranking work
  • checking the effect of a launch or press
What does this skill do?
Checks search query data for branded and non-branded traffic, tests the name filter and shows which part drove a change.
What do you put in?
The document as text or PDF.
What do you get?
  • tested name filter
  • branded and non-branded split
  • reporting proposal
Works in
Claude, ChatGPT, Gemini, Microsoft 365 Copilot, Cursor and other assistants

Skill instructions

This is how the AI works with this skill. Copy it or add it to your assistant as a file.

  1. Read the query export as material.
  2. Build and test the name filter.
  3. Split clicks and impressions.
  4. Explain the change per part.
  5. Propose the reporting split.

View full text
---
name: brand-split-check
description: "Reads a query export and the list of brand and product names. Useful before reporting search growth."
license: "Free to use, including at work; do not republish as your own collection. AI Compare Ninja terms of use."
---

# Check branded search share

For every change in search clicks you ask: did people who already knew us search more, or did new topics bring visitors?

## Steps

1. Read the query export as material.
2. Build and test the name filter.
3. Split clicks and impressions.
4. Explain the change per part.
5. Propose the reporting split.

## Output

- tested name filter
- branded and non-branded split
- reporting proposal

## Rules

- Uses no personal data.
- Changes no site settings.
- Do not invent facts, figures, names, dates or commitments. If something is missing, write [missing: …] or ask.
- Reply in the user's language unless asked otherwise.
- Repeat only as much personal data as the task requires.
- You deliver a draft. The decision and any sending stay with the human.

Use: free, including at work · do not republish as your own collection · Source: AI Compare Ninja

As a file: Download (ZIP)

Install in Claude
  1. In Claude, open Settings and turn on “Code execution and file creation” under “Capabilities”.
  2. Go to “Customize” › “Skills”.
  3. Click “+”, then “Create skill” and “Upload a skill”.
  4. Choose the downloaded ZIP file. The skill appears in your list, where you can switch it on and off.

The ZIP file contains the folder “brand-split-check” with the file SKILL.md, exactly as Claude expects it. Do not unzip it; upload it as is.

Claude Code: unzip the file into ~/.claude/skills/ (for you) or .claude/skills/ in your project.

Steps per Anthropic's help pages, as of October 2026. Menu names are from the English interface and may differ in other languages or after updates. On Team and Enterprise accounts an admin must allow skills. Sources: https://support.claude.com/en/articles/12512180-use-skills-in-claude · https://claude.com/docs/skills/how-to

Use it in ChatGPT, Gemini and Copilot

ChatGPT: in Business, Enterprise and Edu workspaces you upload the file as a skill if your admin allows it. Gemini app: skills can be uploaded as SKILL.md or ZIP. Microsoft 365 Copilot: upload it as your own skill in Cowork. Codex, GitHub Copilot and Cursor read skills from the project folder .agents/skills/. Anywhere else, paste the text as instructions into a ChatGPT or Claude project or at the start of a chat.

According to the vendors' help pages, October 2026. Availability depends on plan, admin settings, age and region. Sources: https://help.openai.com/en/articles/20001066-skills-in-chatgpt · https://support.google.com/gemini/answer/17094296 · https://learn.microsoft.com/en-us/microsoft-365/copilot/cowork/cowork-customize · https://developers.openai.com/codex/skills · https://code.visualstudio.com/docs/copilot/customization/agent-skills · https://cursor.com/docs/context/skills

Use, safety and notes

Text only, reviewed by us. This skill contains no scripts, no links and no calls to other services. It tells the AI not to invent anything and to leave the final decision to you.

AI results can be wrong or incomplete. Check them before you use or send them. Not legal, tax, financial or medical advice. No warranty.

Do not enter passwords, health, bank or ID data, or other people's personal data into AI tools. Whatever you enter is processed by the provider under its own terms.

You may use and adapt our skills freely, including at work. Please do not republish them as your own collection. We give no warranty for AI results; check them yourself. Terms of use

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Branded search and sender agent

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Check branded search share monthly

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