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Surfer vs Frase

Surfer centers its SEO workflow on search intent, SERP data, and a content score. Frase combines research, briefs, and writing with SEO, GEO, and AI-visibility features.

When to pick which

Surfer: Surfer helps align content with search intent and competitor SERPs. SEO means search engine optimisation; SERP means search engine results pages. Content Score and AI SEO guidelines steer structure and terms; audit and keyword research sit in the same surface. Entry: Free trial; first paid plan: Discovery. Frase: Frase is a content creation and monitoring tool for SEO, GEO (geo-optimisation), and AI visibility. The free 5-day trial gives access to the full Professional feature set with max 5 articles and 50 auto-generated reports. Entry: Free trial; first paid plan: Starter. The deciding factors are the actual workflow and the published plan and usage terms.

Differences at a glance

CriterionSurferFrase
Free accessFree trialFree trial
Paid fromDiscovery · $49month, billed annuallyStarter · 49 $ pro Monat, oder 39 $ pro Monat bei jährlicher ZahlungMonth/year

Published plans by vendor

Each vendor separately. The same row does not mean the same plan. Prices follow the selected price region.

Surfer

  • 7-day trial (Pro) · free7 days
  • Discovery · $49month, billed annually
  • Standard · $99month, billed annually
  • Pro · $182month, billed annually
  • Peace of Mind · $299month, billed annually
  • Enterprise · contact salesmonth; custom contract terms
  • AI Search Analytics · $82month, billed annually

Frase

  • Free trial · free7 days once
  • Rank-Ready document · $3.50Usage
  • Starter · 49 $ pro Monat, oder 39 $ pro Monat bei jährlicher ZahlungMonth/year
  • Professional · 129 $ pro Monat, oder 103 $ pro Monat bei jährlicher ZahlungMonth/year
  • Scale · 299 $ pro Monat, oder 239 $ pro Monat bei jährlicher ZahlungMonth/year

Surfer

Surfer helps align content with search intent and competitor SERPs. SEO means search engine optimisation; SERP means search engine results pages. Content Score and AI SEO guidelines steer structure and terms; audit and keyword research sit in the same surface.

Annual subscriptions renew document credits yearly or when changing plans, not every month. The annual view lists Discovery with 120 documents and Standard and Pro with 360. Prompt and page tracking are separate allowances. Surfer bills in EUR or USD depending on the pricing view; taxes and contract terms can also matter.

Details Visit site (opens in a new tab)

Frase

Frase is a content creation and monitoring tool for SEO, GEO (geo-optimisation), and AI visibility. The free 5-day trial gives access to the full Professional feature set with max 5 articles and 50 auto-generated reports.

Keyword research, competitor analysis, and an AI writing assistant are integrated directly in the tool. The content score evaluates completeness and quality of each article for better ranking.

Details Visit site (opens in a new tab)

Official sources

Surfer

  • Surfer (surferseo.com)
  • Surfer pricing (docs.surferseo.com)

Frase

  • Frase pricing (frase.io)

FAQ

Can Surfer and Frase be tried for free?

Surfer: Free trial. Frase: Free trial.

Where are the vendors of Surfer and Frase based?

Surfer: Surfer sp. z o.o., Poland. Frase: Frase, Inc., USA.