Surfer vs Frase
Surfer centers its SEO workflow on search intent, SERP data, and a content score. Frase combines research, briefs, and writing with SEO, GEO, and AI-visibility features.
When to pick which
Surfer: Surfer helps align content with search intent and competitor SERPs. SEO means search engine optimisation; SERP means search engine results pages. Content Score and AI SEO guidelines steer structure and terms; audit and keyword research sit in the same surface. Entry: Free trial; first paid plan: Discovery. Frase: Frase is a content creation and monitoring tool for SEO, GEO (geo-optimisation), and AI visibility. The free 5-day trial gives access to the full Professional feature set with max 5 articles and 50 auto-generated reports. Entry: Free trial; first paid plan: Starter. The deciding factors are the actual workflow and the published plan and usage terms.
Differences at a glance
- Free access: Surfer as Free trial; Frase as Free trial.
- Paid entry in the catalog: Surfer Discovery; Frase Starter. Amounts are in the table and follow the price region.
- Surfer: Plan SEO content from search intent and SERP data
- Surfer: Content Score and guidelines while you write
- Frase: Content creation and monitoring for SEO, GEO, and AI visibility
- Frase: Full Professional feature set in the free 5-day trial
| Criterion | Surfer | Frase |
|---|
| Free access | Free trial | Free trial |
|---|
| Paid from | Discovery · $49month, billed annually | Starter · 49 $ pro Monat, oder 39 $ pro Monat bei jährlicher ZahlungMonth/year |
|---|
Published plans by vendor
Each vendor separately. The same row does not mean the same plan. Prices follow the selected price region.
Surfer
- 7-day trial (Pro) · free7 days
- Discovery · $49month, billed annually
- Standard · $99month, billed annually
- Pro · $182month, billed annually
- Peace of Mind · $299month, billed annually
- Enterprise · contact salesmonth; custom contract terms
- AI Search Analytics · $82month, billed annually
Frase
- Free trial · free7 days once
- Rank-Ready document · $3.50Usage
- Starter · 49 $ pro Monat, oder 39 $ pro Monat bei jährlicher ZahlungMonth/year
- Professional · 129 $ pro Monat, oder 103 $ pro Monat bei jährlicher ZahlungMonth/year
- Scale · 299 $ pro Monat, oder 239 $ pro Monat bei jährlicher ZahlungMonth/year
Surfer helps align content with search intent and competitor SERPs. SEO means search engine optimisation; SERP means search engine results pages. Content Score and AI SEO guidelines steer structure and terms; audit and keyword research sit in the same surface.
Annual subscriptions renew document credits yearly or when changing plans, not every month. The annual view lists Discovery with 120 documents and Standard and Pro with 360. Prompt and page tracking are separate allowances. Surfer bills in EUR or USD depending on the pricing view; taxes and contract terms can also matter.
Details Visit site (opens in a new tab)
Frase is a content creation and monitoring tool for SEO, GEO (geo-optimisation), and AI visibility. The free 5-day trial gives access to the full Professional feature set with max 5 articles and 50 auto-generated reports.
Keyword research, competitor analysis, and an AI writing assistant are integrated directly in the tool. The content score evaluates completeness and quality of each article for better ranking.
Details Visit site (opens in a new tab)
Official sources
Surfer
- Surfer (surferseo.com)
- Surfer pricing (docs.surferseo.com)
Frase
FAQ
Can Surfer and Frase be tried for free?
Surfer: Free trial. Frase: Free trial.
Where are the vendors of Surfer and Frase based?
Surfer: Surfer sp. z o.o., Poland. Frase: Frase, Inc., USA.