Generative AI creates new content: text, images, music, video or code. You describe what you want and the AI produces a draft.
Illustration: AI-generated · AI Compare Ninja · CC BY 4.0
Example
You ask a chatbot for a summer party invitation and get a finished text.
For pros
Generative models learn the probability distribution of their training data and sample new examples from it. For text these are mostly transformer language models, for images often diffusion models.