# Wistia — AI Compare Ninja

> Business video hosting with analytics, lead capture and AI-assisted editing such as transcript-based cutting.

## Overview
- **Category:** Media & Video (Editing & repurposing)
- **Status:** Active · checked - Active product, official pricing page reachable with four tiers (Free, Business, Business + Lead Gen, Enterprise).
- **Paid from:** 79 $ / Month (according to the provider 20% cheaper with annual billing, exact annual price not mentioned) (Business)
- **Free access:** Free plan
- **Website:** https://wistia.com
- **Canonical URL:** https://www.aicompare.ninja/en/tool/wistia

## What it does
- Business video hosting with advanced analytics and branding customisation
- Transcript-based video editing and automatic highlight generation
- Marketing automation integrations: HubSpot, Marketo, Pardot, Klaviyo, and more
- Lead capture and lead scoring directly in the video player
- Single sign-on, playback protection, and team accounts from Enterprise
- 250+ GB storage and unlimited A/B testing from Business

## In brief
Wistia is a business video hosting service with analytics, lead capture, and AI-assisted editing features such as transcript-based cutting, silence removal, and automatic highlight generation. The Business plan includes marketing automation integrations with HubSpot, Marketo, Pardot, and other CRM platforms.

Free provides 25 GB storage for one user. Business starts at $79/month with 250+ GB storage and 3+ users. Enterprise expands to at least 1 TB, adds SSO, playback protection, and custom user counts.


## Pricing tiers
| Tier | Price | Period | What you get |
| --- | --- | --- | --- |
| Free | free | Month | 25 GB storage, 1 user; basic video hosting and creation tools; fundamental analytics; per the vendor "agentic video editing": transcript-based editing, silence/filler removal, automatic highlight generation |
| Business | 79 $ | Month (according to the provider 20% cheaper with annual billing, exact annual price not mentioned) | 250+ GB storage, 3+ users; branding removal, advanced analytics; collections/playlists, CTAs, forms, player customization |
| Business + Lead Gen | 329 $ | Month (according to provider 20% cheaper with annual billing) | all Business features; marketing automation integrations (HubSpot, Marketo, Pardot, Active Campaign, Eloqua, Klaviyo); lead capture and scoring |
| Enterprise | contact sales | Custom | 1 TB+ storage, custom user count; SSO, playback protection, team accounts; dedicated success manager |

## Sources
All details regarding plans, limits, and features are based on official vendor documentation and the primary sources verified below.

- https://wistia.com/pricing

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*Source: AI Compare Ninja (2026) - https://www.aicompare.ninja/en/tool/wistia*