# Lavender — AI Compare Ninja

> Email coach for sales teams that scores, personalizes, and rewrites messages inside Gmail and Outlook 365 in real time.

## Overview
- **Category:** Productivity (Sales & CRM)
- **Status:** Active · checked - Active. Prices do not live at /pricing (404) but in the #pricing section of the /coach product page. A second product, Ora (ora.im), is listed separately.
- **Paid from:** free / month (Free Forever) (Basic)
- **Free access:** Free plan
- **Website:** https://www.lavender.ai/
- **Canonical URL:** https://www.aicompare.ninja/en/tool/lavender

## What it does
- Email coach for sales teams inside Gmail and Outlook 365
- AI email writer with scoring, personalization, and rewriting
- Unlimited emails and personalizations from Starter
- Integrations and coaching dashboard from Individual Pro
- Team plan with aggregated analytics and coaching programs

## In brief
Lavender is email coach for sales teams that scores, personalizes, and rewrites messages inside Gmail and Outlook 365 in real time. Basic offers 5 analyses/month, Starter unlimited emails with AI recommendations.

Individual Pro adds integrations and coaching dashboard. Team plan offers aggregated analytics, accelerated scoring, and human-led coaching programs.


## Pricing tiers
| Tier | Price | Period | What you get |
| --- | --- | --- | --- |
| Basic | free | month (Free Forever) | Analyze 5 emails/month; Personalize 5 emails/month; All basic features; Gmail + Outlook 365; AI Email Writer, AI recommendations, mobile optimization |
| Starter | $27 / $29 | Month | Unlimited emails and personalization; Unlimited AI recommendations; Mobile optimization, AI Email Writer; Support via chat, Lavender Anywhere; Multi-inbox support, Gmail + Outlook 365 |
| Individual Pro | $45 / $49 | Month | Everything in Starter; Unlimited everything; Integrations included; Priority support, dedicated CSM |
| Team Plan | $89 / $99 | seat/month | Integrations and coaching dashboard; Aggregated email analytics; Accelerated dynamic scoring; Proactive customer success, human-led coaching programs; Content-Studio access; Starter, Growth, and Enterprise plans available; Booked via a scheduled demo |

## Sources
All details regarding plans, limits, and features are based on official vendor documentation and the primary sources verified below.

- https://www.lavender.ai/coach

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*Source: AI Compare Ninja (2026) - https://www.aicompare.ninja/en/tool/lavender*