# Mastercard Dynamic Yield — AI Compare Ninja

> Personalise and test web, app, and email experiences with AI recommendations.

## Overview
- **Category:** Business & Finance (E-commerce & personalisation)
- **Status:** Active · enterprise only - Active enterprise personalisation platform sold through demos and custom quotes.
- **Paid from:** contact sales / Contract (Experience OS)
- **Free access:** No free plan published (No public free tier or platform trial.)
- **Website:** https://www.mastercard.com/us/en/business/consumer-acquisition-and-engagement/personalization/dynamic-yield.html
- **Canonical URL:** https://www.aicompare.ninja/en/tool/dynamic-yield

## What it does
- Personalise and test web, app, and email experiences
- AI recommendations, Shopping Muse, and Sorting Optimizer
- Search plus cross-channel experiences in Experience OS
- A/B testing and audience controls
- Use applications separately or together

## In brief
Personalise and test web, app, and email experiences with AI recommendations.

There is no list price; access runs through sales and demo. dynamicyield.com redirects to the Mastercard product page.


## Limits
The raw intake quoted $25,000 to $100,000/year, but Mastercard Dynamic Yield does not publish that range. The previously cited claim about traffic volume and the number of selected services is no longer supported either: dynamicyield.com now redirects site-wide to mastercard.com, and the build-versus-buy article that backed it no longer exists. Sessions end after 30 minutes of inactivity; users are counted through DYID or a customer ID when identified. No monthly allowance or per-session price is reliable without a quote, so none is estimated.

## Pricing tiers
| Tier | Price | Period | What you get |
| --- | --- | --- | --- |
| Experience OS | contact sales | Contract | No list price, quotes only through contact sales; No free tier and no self-service purchase; Experience Web, App, Email, and Search; AI recommendations, Shopping Muse, and Sorting Optimizer; A/B testing and audience capabilities |

## Sources
All details regarding plans, limits, and features are based on official vendor documentation and the primary sources verified below.

- https://www.mastercard.com/us/en/business/consumer-acquisition-and-engagement/personalization/dynamic-yield.html
- https://support.dynamicyield.com/hc/en-us/articles/6619283801885-Experience-OS-by-Mastercard-Dynamic-Yield

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*Source: AI Compare Ninja (2026) - https://www.aicompare.ninja/en/tool/dynamic-yield*